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Define and embrace who you are and who your brand is so that you can gain clarity and strategically build a brand that fitts.
Translate who you are into a visual brand identity, into your content, and into all of the experiences your clients have with you.
Wavering in your messaging?
Not liking your brand’s appearance?
Feeling too afraid to put yourself out there?
Not attracting your ideal clients?
Comparing your brand to others’?
Wasting too much time trying to design your own logo or website?
Feeling confused about how to effectively market your business?
Working incredibly hard yet feeling like your work isn’t rewarded?
I’ve been there. I used to feel insecure and uncertain about who I was and who my brand was. This influenced everything — I was too afraid to tell others what I did, which meant I wasn’t getting visible or marketing myself. I was working constantly, and I was barely making ends meet. I remember lamenting that I was too smart to be as poor as I was.
Even though I was working hard, I wasn’t focusing on the right things. I had forgotten to develop the one thing that was my strength alone — being who I was and building my business (confidently) around my identity and values. There are business strategies that apply to all businesses, but there is a personal “flavor” that only you bring to business. I was missing that. Once I went to the core of who I am and why I started my company in the first place, I was met with a purpose that propelled me forward.
Who you are is the key to your business success. But, in order to harness that strength, you have to know who you are. You have to embrace all of your quirks, all of your strengths, all of your weaknesses — everything that you like and don’t like about yourself — knowing that by doing so, you are leveraging the thing that will be key in making you stand out in your industry. No one else is you and that is how you set yourself apart from the market and how you attract your ideal clients.
Stop wavering in your branding, abandon insecurity, and embrace your authentic self with my brand clarity guide! This guide will walk you through my top 10 questions that will help you get to the heart of who you are and who your brand is!
Writer, Speaker, Guide